- Get people to be aware and look beyond the product they are consuming – production.
- Practice ethical and environmental consumption/having the knowledge of its impact.
- Choosing the right brand/company to be loyal to.
- Hip hop/Basketball dudes
- Brand loyalty. Loyal customers will consistently purchase from their preferred brands, regardless of convenience and price.
- Collectors are unaware or will often turn a blind eye on production impacts they are loyal to.
- A typical pair of sneakers generates 30 pounds of carbon dioxide emissions, equivalent to keeping a 100 watt light bulb on for one week, according to the new MIT-led lifecycle assessment. Two-thirds of it can come from manufacturing processes.
Here are some of the ethical and environmental issues companies have:
- Corporate greed
- The history of athletic shoes and the industry’s business model mean that when you try and select a suitable shoe you enter a vortex of exploitation issues.
- OEM, the biggest manufacturer for the biggest sneaker brands has pushed out 83.4m pairs in the past three months alone.
- Deconstruct the retail price: 150 processes needed to create a trainer make them one of the most labour intrusive items we own. just 0.4% of retail cost is spent on labour.
- 2009 Greenpeace report: leather industry implicated major trainer brands in Amazonian deforestation.
- They make $1.67 per hour
- Certifications and accreditations: Fairtrade, Halal, Global Organic Textile Standard
- What if there was a tangible object for sale, something not very valuable and the proceed goes to charity?(series) Children in a playground building things
- How much do we know about the products we buy? collectibles – limited screen prints?
- Sneaker design with patterns that magnifies the reality of producing it.
- Application for consumers that are able to determine production statistics